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英语翻译
Onethirdofpeoplethatshoponlineuseasearchenginetofindwhattheyarelookingforandaboutonefourthofpeoplefindwebsitesbywordofmouth.[7].Wordofmouthhasincreasedasaleadingwaythatpeoplefindwebsitestoshopfrom.Whenanonlineshopperhasagoodfirstexperiencewithacertainwebsitesixtypercentofthetimetheywillreturntothatwebsitetobuymore.
Booksareoneofthethingsboughtmostonline,howeverclothes,shoesandaccessoriesareallverypopularthingstobuyonline.Cosmetics,nutritionproductsandgroceriesareincreasinglybeingpurchasedonline.Aboutonefourthoftravelersarebuyingtheirplaneticketsonlinebecauseitisaquickandeasywaytocompareairlinetravelandmakeapurchase.Onlineshoppingprovidesmorefreedomandcontrolthanshoppinginastore.
Accordingtosociologicalperspectiveonlineshoppingisarguablythemostpredictablewaytoshop.Oneknowsexactlywhatwebsitetogoto,howmuchtheproductwillcost,andhowlongitwilltakefortheproducttoreachthem.Onlineshoppinghasbecomeextremelyroutineandpredictable,whichisoneofit’sgreatappealstotheconsumer.
Logistics
Consumersfindaproductofinterestbyvisitingthewebsiteoftheretailerdirectly,ordoasearchacrossmanydifferentvendorsusingashoppingsearchengine.
Onceaparticularproducthasbeenfoundonthewebsiteoftheseller,mostonlineretailersuseshoppingcartsoftwaretoallowtheconsumertoaccumulatemultipleitemsandtoadjustquantities,byanalogywithfillingaphysicalshoppingcartorbasketinaconventionalstore.A"checkout"processfollows(continuingthephysical-storeanalogy)inwhichpaymentanddeliveryinformationiscollected,ifnecessary.Somestoresallowconsumerstosignupforapermanentonlineaccountsothatsomeorallofthisinformationonlyneedstobeenteredonce.Theconsumeroftenreceivesane-mailconfirmationoncethetransactioniscomplete.Lesssophisticatedstoresmayrelyonconsumerstophoneore-mailtheirorders(thoughcreditcardnumbersarenotacceptedbye-mail,forsecurityreasons).
Somesiteswillnotallowinternationalcreditcardsandbillingaddressandshippingaddresshavetobeinthesamecountryinwhichsitedoesitsbus